Hallmark Channel Cedar Cove Launch Program

Hallmark Channel Cedar Cove Launch Program

To help Hallmark Channel launch it new TV series, Cedar Cove, we developed a fully-integrated digital program that let viewers explore the show, the characters, and gave them the chance of a lifetime – literally! – to personally experience its laid-back lifestyle.

  • TRG created a microsite, embedded at HallmarkChannel.com, featuring a “virtual Cedar Cove” where users can explore the seaside community, encounter its characters, find and collect hidden items to unlock show trivia, and more.
  • A sweepstakes where we partnered with iloveinns.com and its 1,200 participating B&Bs awarded a grand prize of an annual vacation for the rest of your life!
  • Another engagement incentive: a two-nights-for-one B&B offer, or a Cedar Cove Prize Pack.
  • Entries totalled 950,810 to date.