Hallmark came to us with an Ad Sales promotion that they had secured with Universal Studios Orlando.
- TRG built and administrated a microsite and mobile sweepstakes where consumers could enter for the chance to win a trip for 10 to Universal Studios Orlando Theme Parks.
- TRG handled all aspects of the promotion including writing of the rules and regulations, bonding and registrations, and winner selection for sweepstakes.
- A sizzle reel video was set to autoplay on the landing page so every time a new visitor loaded the page the video would start to play.
- Email blast to over 6 million people helped boost participation during this month long sweepstakes.