The American Licorice Company approached The Regan Group to create and execute a mobile marketing and sampling tour all throughout California to generate excitement for the launch of their new Made In California Collection.
- TRG secured and branded a vintage VW bus to travel the down the California Coast
- TRG hired, trained, and managed a dedicated team of Brand Ambassadors to hit strategically selected high-foot-traffic areas in 6 major markets: San Francisco, Santa Cruz, Santa Barbara, Los Angeles, Orange County, and Indio for Stagecoach
- TRG’s Tour manager provided various photos of each event and posted live stories on Red Vines’ Instagram account
- TRG secured a spot for the van on KTLA’s Good Day LA, where Brand Ambassadors were interviewed on live TV for a summer movie event
- Bachelor and Bachelorette stars visited the Red Vines booth at Stage Coach and took pictures with fans
- Consumers scored plenty of Red Vines branded swag: lip balms, T-shirts, hats, and water bottles!