Just one of multiple partnership and promotional sweepstakes programs executed by TRG on behalf of NBC Universal…in this case, placed front-and-center on the Saturday Night Live website, offering up a chance for a winner and a companion to see the show in person in New York City, courtesy of Frito-Lay’s Ruffles brand!
In keeping with the brand’s ongoing creative theme and positioning, TRG delivered a “Guy’s Giveaway” which included clips of “guy”-centric sketches from the show.
Acting as our main man for the program? None other than that hard-chargin’, deep-ridged ultimate guy’s guy, “Ruff McThickridge.”
The program drove users to Facebook and Twitter to enter the sweepstakes, and gave them the chance to opt-in for newsletters from NBC and info from Ruffles/Frito-Lay.