It was a tall order — well, taller than a Minion, at least: support release of Dreamworks’ Despicable Me 2 on Blu-Ray™ and get consumers excited and engaged in picking up their own copy, while driving sales of Sun-Maid product.
So TRG built and managed a microsite-and-mobile sweepstakes where consumers could enter for the chance to win one Grand Prize and 100 First Prizes.
- They could also take advantage of a $3.00 mail-in rebate offer tied to purchase of Sun-Maid Raisin Mini-Snacks
- The Grand Prize awarded one winner a trip for 4 to Universal Orlando Resort in Orlando
- Flight and hotel were included
- The package also included admission to Universal Studios Florida, Universal’s Islands of Adventure Orlando, and Wet ‘n Wild
- The First Prize? Winners got one of 100 Despicable Me 2 DVD Combo Packs
People loved the movie – so they loved the promotion, too, with 478,890 total entries!
And Grand Prize winner Tiffany Banks “was so happy that I started crying” when she got the good news.