Sun-Maid partnered with Universal Studios Hollywood Theme Parks and the Minions Mayhem Ride to create a unique summer promotion.
- TRG negotiated the tie-in between Universal Studios and Sun-Maid
- We built and administrated a microsite-and-mobile sweepstakes where consumers could enter for the chance to win one Grand Prize and 1,000 Instant Wins
- The Grand Prize awarded five winners a trip for 4 to Universal Studios Hollywood
- The First Prize Winners got a Minions DVD
- The site also included three LTO Minions Themed Recipes: “Stuart’s Banana Raisin Smoothie. Bob’s Orange Raisin Bars and Kevin’s Popcorn Raisin Crunch.
- Sponsored Facebook posts and an email blast to several million people helped boost participation.