The most successful promotion ever for Villa Fresh Italian Kitchens, this social sweepstakes we created and executed made it splendido to get your friends on board. On board a Venetian gondola, that is!
- Entrants increased their chance of winning by getting their Facebook friends to enter the contest, and “board their gondola.”
- Users could check their “gondolas” regularly to see which of their friends had opted-in.
- It was hosted via a Facebook tab, and supported with in-store POS, weekly eCRM mailings, FB posts and more.
- The Grand Prize? A trip for 2 to Rome, Tuscany and Venice.