Villa Passport to Italy Social Sweepstakes

Villa Passport to Italy Social Sweepstakes

The most successful promotion ever for Villa Fresh Italian Kitchens, this social sweepstakes we created and executed made it splendido to get your friends on board.  On board a Venetian gondola, that is!

  • Entrants increased their chance of winning by getting their Facebook friends to enter the contest, and “board their gondola.”
  • Users could check their “gondolas” regularly to see  which of their friends had opted-in.
  • It was hosted via a Facebook tab, and supported with in-store POS, weekly eCRM mailings, FB posts and more.
  • The Grand Prize?  A trip for 2 to Rome, Tuscany and Venice.