The results are in and as we all suspected, word of mouth drives 13% of consumer sales and amplifies the effect of paid media by 15%. In a recent landmark…
Tag: Activation 101
4 Big Reasons to Build a Sweepstakes Around Branding
Digital sweepstakes and contests are in a position similar to that of email marketing several years ago: with the advent of automated platforms, many small and mid-level e-mail marketers decided…
Success is Simple: 7 Guidelines for a Great Event Marketing Idea
When you’re trying to come up with a great idea for an event marketing program — whether a brand experience, an awareness event or a P.R. stunt — one thing…
7 Tips for an Effective Sweepstakes
From a strategic or even creative standpoint, a program like this McCormick & Schmick sweepstakes we did at TRG may not look like much. But there’s a lot going on…
9 Ways to Gather Live Event Metrics
Getting at the ROI of an experiential event like a corporate meeting, conference, product launch, retail event, media event, mobile tour or street team deployment has been a longtime challenge, and…
Activation 101: Classic Tips for Using Sales Promotion to Activate Your Consumers
[icon name=”icon-bullseye” size=”1x” color=”#333333″ align=”left”] Crossing the critical “last yard” in marketing[/icon] For marketing campaigns to be successful in arousing consumer demand, businesses have to know what their consumers…