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consumer activation

Tag: consumer activation

How Do You Measure Success? W.O.M.
Ask an Expert Industry News My Take Uncategorized
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How Do You Measure Success? W.O.M.

theregangroup8 years ago0

The results are in and as we all suspected, word of mouth drives 13% of consumer sales and amplifies the effect of paid media by 15%. In a recent landmark…

Activation 101, brand experience, consumer activation, Digital marketing, field marketing, marketing, social media, TRG Clients, Womma, Word of Mouth
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The Yummification is Underway (with this TRG UGC Promotion)!
Our Work
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1424

The Yummification is Underway (with this TRG UGC Promotion)!

theregangroup9 years ago0

Presenting the latest program by TRG — a user generated content (UGC) initiative where we’ll be rewarding 5-Hour Energy consumers for “Yummifying” the product! It’s a recipe content with guidelines…

consumer activation, sweepstakes, UGC
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Turn Live Events and Experiences into Onsite Sales
Activation 101
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1384

Turn Live Events and Experiences into Onsite Sales

theregangroup9 years ago0

Marketers interested in adding an extra dimension to live events should take a look at what the Portland Trail Blazers pulled off as part of their at-the-game experience at their…

Activation Alert, consumer activation, innovation, mobile/cellular, technology
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7 Tips for an Effective Sweepstakes
Activation 101 Our Work
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2844

7 Tips for an Effective Sweepstakes

theregangroup9 years ago0

From a strategic or even creative standpoint, a program like this McCormick & Schmick sweepstakes we did at TRG may not look like much.  But there’s a lot going on…

Activation 101, consumer activation, sweepstakes
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How to Maintain Your (Leading) Edge in Marketing Innovation
Activation Alert
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How to Maintain Your (Leading) Edge in Marketing Innovation

theregangroup9 years ago0

At SXSW this year, Oreo delivered a buzzworthy installation that was typically Oreo: its Trending/Vending Machine was inventive, entertaining, smart.  By combining 3D printing with functionalities of a Twitter vending…

consumer activation
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Patti Regan is onstage today at WOMMnext 2014!
Industry News TRG Happenings
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1566

Patti Regan is onstage today at WOMMnext 2014!

theregangroup9 years ago0

Patti is speaking at WOMMnext 2014 today on the subject of how to turn W-O-M into true R-O-I, especially by using leading-edge activation technologies and platforms that allow marketers to…

consumer activation, technology, TRG employees, Womma, Word of Mouth
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Taking Your Promotions Online and to the Next Level
My Take Uncategorized
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1377

Taking Your Promotions Online and to the Next Level

theregangroup9 years ago0

I’m always fascinated by how integrated technology continues to push the boundaries of how we develop and execute promotions. Twenty-five years ago it was all about face-to-face, hand-to-hand contact with…

consumer activation, innovation, technology
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Don't Stop at "Clever" -- Turn Innovative Ads into Activation!
Activation Alert Technology & Innovation
54321
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1419

Don't Stop at "Clever" -- Turn Innovative Ads into Activation!

theregangroup9 years ago0

This very clever outdoor ad from Sweden leverages technology to “transcend the limits of the medium,” as one blogger at Mashable put it.  But we’d argue that it doesn’t transcend…

consumer activation, innovation
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The oncoming (augmented) reality: Augmented Activation Environments
Technology & Innovation
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1274

The oncoming (augmented) reality: Augmented Activation Environments

theregangroup9 years ago0

Lots of marketers have been adopting augmented reality as a shiny bell-and-whistle of their integrated programs over recent years.  It’s being used everywhere from the impressive Walmart & Marvel in-store…

augmented reality, consumer activation, innovation
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