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innovation

Tag: innovation

Turn Live Events and Experiences into Onsite Sales
Activation 101
54321
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457

Turn Live Events and Experiences into Onsite Sales

theregangroup5 years ago0

Marketers interested in adding an extra dimension to live events should take a look at what the Portland Trail Blazers pulled off as part of their at-the-game experience at their…

Activation Alert, consumer activation, innovation, mobile/cellular, technology
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The Jammer Coat and Capturing Personal Data
Technology & Innovation
54321
0 (0 votes)
442

The Jammer Coat and Capturing Personal Data

theregangroup5 years ago0

Austrian architecture firm Coop-Himmelblau has designed a Snuggie-like piece of clothing that jams the wearer’s phone, effectively rendering him invisible. The Jammer Coat shields the phone from wireless signals, so the…

innovation, technology
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Doing "Wincredible" Work for Bazooka Joe!
Our Work
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528

Doing "Wincredible" Work for Bazooka Joe!

theregangroup5 years ago0

They’re called “threshold” sweepstakes, and here’s the latest — a program TRG is doing right now for Bazooka Joe! To drive sales of the inimitable bubble gum and help build…

innovation, sweepstakes
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Taking Your Promotions Online and to the Next Level
My Take Uncategorized
54321
0 (0 votes)
385

Taking Your Promotions Online and to the Next Level

theregangroup6 years ago0

I’m always fascinated by how integrated technology continues to push the boundaries of how we develop and execute promotions. Twenty-five years ago it was all about face-to-face, hand-to-hand contact with…

consumer activation, innovation, technology
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Don't Stop at "Clever" -- Turn Innovative Ads into Activation!
Activation Alert Technology & Innovation
54321
0 (0 votes)
385

Don't Stop at "Clever" -- Turn Innovative Ads into Activation!

theregangroup6 years ago0

This very clever outdoor ad from Sweden leverages technology to “transcend the limits of the medium,” as one blogger at Mashable put it.  But we’d argue that it doesn’t transcend…

consumer activation, innovation
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Barbie Grows Up!  Google Dares You To Doodle!  Flappy Bird Takes Flight!  And More Marketing Mischief!
Activation Alert
54321
0 (0 votes)
403

Barbie Grows Up! Google Dares You To Doodle! Flappy Bird Takes Flight! And More Marketing Mischief!

theregangroup6 years ago0

It’s a crazy, complex world of communication, media and marketing out there, an effervescent stew of excitement, buzz, blarney and blather — we’re here to sort the whuuuut? from the…

Activation Alert, innovation, Marketing News, social media
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Starbucks Delivers a Hyper-Local Experience
Technology & Innovation
54321
0 (0 votes)
582

Starbucks Delivers a Hyper-Local Experience

theregangroup6 years ago0

Here’s how Starbucks, long a master of delivering carefully-modulated retail experiences, is upping its game: by creating one-off stores that have highly individuated concepts and design that seem perfectly situated…

brand experience, innovation
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The oncoming (augmented) reality: Augmented Activation Environments
Technology & Innovation
54321
0 (0 votes)
391

The oncoming (augmented) reality: Augmented Activation Environments

theregangroup6 years ago0

Lots of marketers have been adopting augmented reality as a shiny bell-and-whistle of their integrated programs over recent years.  It’s being used everywhere from the impressive Walmart & Marvel in-store…

augmented reality, consumer activation, innovation
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