Remember the days when renting a movie meant actually driving to a Blockbuster store instead of simply searching for a title on your Netflix account? Or when hitching a ride…
Tag: technology
Keeping a Human Touch in Marketing Tech
As I look around the ever-evolving universe of marketing tools and technological advances, I’m struck by just how far we’ve come, of course. I’m also struck by just how important…
Gadgetizing Tomorrow: Thoughts From CES 2015
As I walked the Consumer Electronics Show this past week in Las Vegas, I was struck by more than a few new products. Mind you, it’s hard not to be…
Turn Live Events and Experiences into Onsite Sales
Marketers interested in adding an extra dimension to live events should take a look at what the Portland Trail Blazers pulled off as part of their at-the-game experience at their…
The Jammer Coat and Capturing Personal Data
Austrian architecture firm Coop-Himmelblau has designed a Snuggie-like piece of clothing that jams the wearer’s phone, effectively rendering him invisible. The Jammer Coat shields the phone from wireless signals, so the…
Patti Regan is onstage today at WOMMnext 2014!
Patti is speaking at WOMMnext 2014 today on the subject of how to turn W-O-M into true R-O-I, especially by using leading-edge activation technologies and platforms that allow marketers to…
Taking Your Promotions Online and to the Next Level
I’m always fascinated by how integrated technology continues to push the boundaries of how we develop and execute promotions. Twenty-five years ago it was all about face-to-face, hand-to-hand contact with…