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Tag: Womma

Proving Word-Of-Mouth is Best-In Class
My Take
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910

Proving Word-Of-Mouth is Best-In Class

theregangroup6 years ago0

I’ve gotten this question more than a few times, from people who seem to have a little bit of doubt lurking behind the question: what’s the real-world, on-the-ground ROI for…

My Take, ROI, Womma, Word of Mouth
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How Do You Measure Success? W.O.M.
Ask an Expert Industry News My Take Uncategorized
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1861

How Do You Measure Success? W.O.M.

theregangroup6 years ago0

The results are in and as we all suspected, word of mouth drives 13% of consumer sales and amplifies the effect of paid media by 15%. In a recent landmark…

Activation 101, brand experience, consumer activation, Digital marketing, field marketing, marketing, social media, TRG Clients, Womma, Word of Mouth
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Good Words at WOMMA Wine Wednesday
TRG Happenings
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1021

Good Words at WOMMA Wine Wednesday

theregangroup7 years ago0

It was a lovely night in Culver City in a lovely setting, as the folks at Threshold Interactive opened up their “backyard” patio so they and The Regan Group could…

Industry Events, TRG Happenings, Womma, Word of Mouth
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Patti Regan is onstage today at WOMMnext 2014!
Industry News TRG Happenings
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Patti Regan is onstage today at WOMMnext 2014!

theregangroup7 years ago0

Patti is speaking at WOMMnext 2014 today on the subject of how to turn W-O-M into true R-O-I, especially by using leading-edge activation technologies and platforms that allow marketers to…

consumer activation, technology, TRG employees, Womma, Word of Mouth
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TRG Activates at WOMMnext 2014!
Industry News TRG Happenings
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TRG Activates at WOMMnext 2014!

theregangroup7 years ago0

It’ll be all the buzz when our own Patti Regan-Nelson hits the stage as a featured speaker at the WOMMnext 2014 conference in Chicago this April, sharing insights and best…

Marketing News, Womma
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