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Word of Mouth

Tag: Word of Mouth

Proving Word-Of-Mouth is Best-In Class
My Take
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Proving Word-Of-Mouth is Best-In Class

theregangroup8 years ago0

I’ve gotten this question more than a few times, from people who seem to have a little bit of doubt lurking behind the question: what’s the real-world, on-the-ground ROI for…

My Take, ROI, Womma, Word of Mouth
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How Do You Measure Success? W.O.M.
Ask an Expert Industry News My Take Uncategorized
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2775

How Do You Measure Success? W.O.M.

theregangroup8 years ago0

The results are in and as we all suspected, word of mouth drives 13% of consumer sales and amplifies the effect of paid media by 15%. In a recent landmark…

Activation 101, brand experience, consumer activation, Digital marketing, field marketing, marketing, social media, TRG Clients, Womma, Word of Mouth
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Our "Andie's Army" Bikes Manhattan for The Hallmark Channel!
Our Work
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Our "Andie's Army" Bikes Manhattan for The Hallmark Channel!

theregangroup9 years ago5

We can’t say it any better than the coverage we got from Cynopsis yesterday did, as they reported on today’s NYC Cedar Cove event! That just might be Andie MacDowell,…

field marketing, public relations, Word of Mouth
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Good Words at WOMMA Wine Wednesday
TRG Happenings
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Good Words at WOMMA Wine Wednesday

theregangroup9 years ago0

It was a lovely night in Culver City in a lovely setting, as the folks at Threshold Interactive opened up their “backyard” patio so they and The Regan Group could…

Industry Events, TRG Happenings, Womma, Word of Mouth
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Best Practices in Activating Social Media Ambassadors For Your Brand
Activation 101
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Best Practices in Activating Social Media Ambassadors For Your Brand

theregangroup9 years ago0

Let’s first define what it means to be an “Ambassador.”  The political definition, according to Merriam-Webster, is “a diplomatic agent of the highest rank accredited to a foreign government or…

brand advocacy & evangelism, social media, Word of Mouth
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Patti Regan is onstage today at WOMMnext 2014!
Industry News TRG Happenings
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Patti Regan is onstage today at WOMMnext 2014!

theregangroup9 years ago0

Patti is speaking at WOMMnext 2014 today on the subject of how to turn W-O-M into true R-O-I, especially by using leading-edge activation technologies and platforms that allow marketers to…

consumer activation, technology, TRG employees, Womma, Word of Mouth
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